RoasFloor vs TrueProfit: different jobs, honestly compared
Short version: TrueProfit is a profit tracker — it tells you, after the orders happen, what you actually made. RoasFloor is a profit planner — it tells you, before you spend, the ROAS below which every sale loses money. If you searched “TrueProfit alternative” because of per-order pricing, the comparison below is for you. If you want live P&L attribution across your ad accounts, TrueProfit does that and we do not.
What each one actually does
| Question | TrueProfit | RoasFloor |
|---|---|---|
| “What did I make last week?” | Yes — its core job | No |
| “Below what ROAS do I lose money?” | Not its framing | Yes — the floor, per SKU |
| “What do the 2026 tariffs do to my margins?” | Enter your own COGS | Layered duty model built in, per origin and category |
| “What if duties rise another 10 points?” | No | Scenario modelling across the portfolio |
| Ad platform integrations / attribution | Yes — Shopify app, ad accounts | None, deliberately |
| Tariff-change alerts on your SKUs | No | Yes — recalculated per SKU |
Pricing: the good-month tax
TrueProfit prices by order volume. Verified 2026-08-23 on their pricing page:
| Plan | Base | Included | Overage |
|---|---|---|---|
| Basic | $35/mo | 300 orders | $0.30/extra order (cap $300) |
| Advanced | $60/mo | 600 orders | $0.20/extra order (cap $500) |
| Ultimate | $100/mo | 1,500 orders | $0.10/extra order (cap $700) |
| Enterprise | $200/mo | 3,500 orders | $0.07/extra order (cap $1,000) |
Work one example: a Basic-plan store that has a good month and ships 1,300 orders pays $35 plus 1,000 × $0.30 — the surcharge caps at $300, so the bill is $335 that month. The software did nothing extra; your month did. RoasFloor is $19 flat ($190/year) at any volume, because a planning tool does not work harder when you sell more — the pricing page makes the same argument at length.
The honest recommendation
These tools are complements, not substitutes. Plenty of operators should run both: RoasFloor to set the floor and target before the budget goes out, a tracker to verify what actually came back. If you only ever want one and your pain is “I do not know my real numbers after the fact”, buy the tracker. If your pain is “I am bidding blind against tariffs I do not understand”, that is what we build. Try the break-even calculator first — it is free, no signup, and it is the product.
Sources
TrueProfit pricing verified 2026-08-23 from their public pricing page; if it has changed since, their page governs and tell us — we correct fast. Our tariff data and its sources are documented on the methodology page.